SEO Best Practices for 2024: What's Changed and What Still Works

# SEO Best Practices for 2024: What's Changed and What Still Works Search Engine Optimization (SEO) continues to evolve, but some fundamental principles remain constant. Let's explore what's working in 2024 and what you should focus on for better search rankings. ## Core Web Vitals Are More Important Than Ever Google's Core Web Vitals have become crucial ranking factors: - **Largest Contentful Paint (LCP)**: Aim for under 2.5 seconds - **First Input Delay (FID)**: Keep it below 100 milliseconds - **Cumulative Layout Shift (CLS)**: Maintain a score under 0.1 ## Content Quality and E-E-A-T Google's emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) continues to grow: 1. **Demonstrate Experience** - Share real-world expertise - Include case studies and examples - Show practical applications 2. **Build Authority** - Get citations from respected sources - Showcase industry credentials - Contribute to expert discussions ## AI and SEO Artificial Intelligence is changing how we approach SEO: - Use AI tools responsibly for content creation - Focus on human-first content that provides value - Optimize for voice search and natural language queries ## Technical SEO Fundamentals Don't forget these technical basics: ```html ``` ## Mobile-First Indexing Mobile optimization is no longer optional: - Responsive design is mandatory - Fast loading times on mobile devices - Touch-friendly navigation - Readable text without zooming ## Local SEO For businesses with physical locations: 1. Optimize Google Business Profile 2. Maintain consistent NAP (Name, Address, Phone) 3. Generate authentic customer reviews 4. Create local content ## Measuring Success Track these key metrics: - Organic traffic growth - Keyword rankings - Click-through rates - Conversion rates - Bounce rates Need help implementing these SEO strategies? [Contact us](/contact) for a personalized SEO audit.